Expert Tools to Improve Your Content Marketing Strategy in 2021

While no content material advertising software program can update your knowledge, writing style, and ingenuity as a enterprise owner, like many advertising equipment, a few functions are beneficial for enhancing your content material advertising strategy.

If you’re studying this and are in a catch 22 situation of what content material advertising equipment you want to apply to enhance your content material advertising, you’re withinside the proper place. This article will talk the seven content material advertising equipment you may use to get extra performed in much less time.

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Without knowledge, training, and experience, you’ll discover your self challenged through the want to create applicable and thrilling content material on your audience. The proper information is in which there may be a want, and there are software program builders eager to fill the space and make your existence easier.

Connect, Engage, Build Relationships
While content material advertising software program is reasonably niche, there are pretty some equipment that will help you carry out repetitive, mundane tasks, however all of the while – essential to attach and interact together along with your network of customers. Remember, advertising in all its paperwork preceded sales, and that’s why it’s so vital.

Your enterprise has to show up each day both thru email, for your weblog or social media, so right here are some equipment to make it a touch easier.

Google Docs
Google Docs is an vital content material advertising device on your enterprise serving a huge variety of functions. Like its competitor Microsoft Word, it’s far filled with extra functions than the common person will ever want. Use google medical doctors as a phrase processor on your content material.

One accessible function is its auto-keep function. Never once more do you need to fear approximately saving your content material earlier than remaining your computer, as Google saves each alternate or addition you make – to the cloud.

The Most Effective Method to Give Direct Criticism About Execution

Taso Du Val, CEO and originator of the Toptal independent ability organization, said immediate, genuine input – regardless of whether it’s analysis – is the most ideal approach to direct your group the correct way. You likewise need to know precisely where your business is going so you can offer them the right guidance.

“In case you’re not immediate, individuals will not know your opinion about them and their work, and they won’t ever have the option to improve,” Du Val said. “In the event that you don’t have a clue about the exact course your organization is going, regardless of the amount you’ve imparted to your workers and authority group with respect to their individual exhibition, they will struggle with regards to settling on choices and making moves. When those fundamental standards are set up, cutoff times, normal item designs, execution surveys, construction and cycles can without much of a stretch be established.”

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As well as giving productive criticism and execution surveys, feature worker achievements. In the event that a colleague accomplishes something extraordinary, let them know. Praise their successes and say thanks to them for their diligent effort. “Positive acknowledgment will establish a climate of usefulness,” said Shah. “Recognizing triumphs by illustrating what it means for the business, instead of with obscure gestures of congratulations, isn’t just promising yet additionally helps an individual work better over the long haul.”

Request input in your initiative – Your colleagues aren’t the ones in particular who can profit with genuine criticism. A genuine self-appraisal of your authority can be troublesome, so tutors, individual experts and surprisingly your own staff are significant in assessing your adequacy. As per St. Marie, conversing with companions and friends can give you fundamental viewpoint on your authority style and approach.

Understand Your Target Audience (Buyer Personas)

A buyer persona is a fictional representation of your target audience. You can have more than one buyer persona, but try for no more than five; after all, not everyone can be your target audience. When developing your buyer personas, get specific, and let data be your guide.

These are some ways to gather data to help you develop your buyer personas:

Survey your current customers.
Interview people you think may be in your target audience.
Use Google Analytics to determine audience demographics.
Use Facebook Insights to track user interaction with your brand.

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In each buyer persona, include this information:

  1. Location
  2. Age
  3. Marital status
  4. Job title
  5. Approximate income
  6. Education
  7. Motivations and goals
  8. Sources they visit for information
  9. What makes their life easier?
  10. What keeps them up at night?
  11. Bonus: a fictional name and photo

How to create an expense report

When constructing an expense report, the primary goal is to identify the expense(s) to be included agen judi slot. This can be based on the payee, spending category (type of spending), or on a particular project or client the expense was related to. Or it can be based on the employee who paid the cost.

The process for building an expense report is fairly straightforward:

Determine what expenses you want to include in your report.
List the expenses that meet your criteria, including the details listed above.
Total the expenses included in your report.
Add notes about expenses incurred or total paid.
Date, number and title of the report based on what it includes.

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Expense report FAQs
Who can submit an expense report?
Those who can submit an expense report vary by business depending on company policy and how these reports are used In many cases, only managers can submit expense reports, while in other instances, anyone who spends money for approved business purposes and needs to be reimbursed can submit one. Sometimes, anyone can submit a report, but it must first be endorsed by a manager.

What is expense report software?
Most accounting software can be used to prepare expense reports. All the software needs is the ability to export selected expenses, such as by payee, category, check number or other factors. In addition to traditional accounting software, there are software packages that specifically aid employees in submitted expenses for reimbursement. Spreadsheet programs like Microsoft Excel can also be used for manually preparing expense reports.

Best Billing Practices for Small B2B Companies

These billing practices can help support cash flow for small B2B companies.
Billing best practices keep your B2B company aware of its accounts receivable.
Most billing best practices involve simple changes to your current invoicing workflows.
To follow best billing practices, turn to your team for help.
This article is for small B2B companies looking to set up effective billing workflows.
Billing is one of the most important activities for B2B companies. You can’t get paid if you don’t send your clients an invoice summarizing the services rendered and what they owe you. While there are numerous different ways to send an invoice – through snail mail, email or a third-party online portal – you have to find the billing methods and practices that work best for both your clients and your business operations. Business News Daily spoke with several industry experts about their recommendations on setting up a smart billing strategy.

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  1. Create an effective invoice template.
    An invoice is more than a bill – it details all the work you’ve done for a client during a specified time frame. It correlates this work to how much money the client owes you. It specifies payment deadlines and methods. That’s why creating an effective invoice template from which to build all your invoices is among the most important billing best practices.
  2. Deliver invoices in a reasonable time frame.
    Set up clear internal schedules for invoice delivery. You and your team should decide whether to bill clients at regular intervals or after the completion of each project.

If you opt for monthly payments, then automate the sending of invoices on the last business day of the month. If you invoice after each project is completed, then delegate invoice creation, submission and delivery tasks to your team. You can also bill monthly for some clients and on a project basis for others.

  1. Set clear payment terms.
    Earlier, we mentioned that part of an effective invoice template is establishing which type of client payments you accept and setting firm payment deadlines. In the payment terms section of your invoice, you’ll specify these conditions to your clients. There, you set payment schedules, such as net 30, and specify how you want your payments delivered: ACH payment, check, wire transfer or something else. Without specifying the deadlines and payment methods, you’ll wait longer to receive the client payments you need.
  2. Outline an approval process.
    It’s important to set up internal invoice approval workflows. For example, one of your employees might not be aware of client charges that another employee knows well.

In setting up your approval workflow, answer these questions: Who within your company needs to approve invoices? How will you verify that an invoice is accurate? How soon after invoice submission must invoices be approved and sent? With these guidelines established, you should be able to send error-free invoices on time.

  1. Offer discounts for early payment.
    While not necessarily a requirement among billing best practices, offering discounts for early payment can help increase your cash flow. Don’t set your discounts so high that you lose money, but a 2% or 3% discount likely won’t substantially decrease your revenue.
  2. Automate and digitize wherever possible.
    Raj Narayanaswamy, co-founder and co-CEO of employee time-tracking solution Replicon recommended that you automate billing whenever possible.

“The quickest and easiest billing is done online,” Narayanaswamy said. “Invest in an invoice/billing generation engine to automate the process and remove human error. Manual billing that relies on tracking down and collating paper timesheets, entering information in Excel, and manually checking for accuracy wastes valuable administrative time.”

Mitch Rose, senior vice president and general manager of payment solutions company Billtrust, added that incorporating electronic methods that help automate the invoice-to-cash process can prove beneficial in the long run for both accounts receivable and payable.

“Moving to digitization allows customers to pay whenever and wherever they are, which encourages faster payments and increases efficiency for your customers and your A/R team,” Rose told Business News Daily.

He added that digitizing payments and invoicing saves on costs. Moving these processes so they are online saves postage, paper and printing costs, and time.

  1. Stay organized.
    It’s important to find an accounting solution that gives you and your team the ability to stay organized and monitor all of your outstanding invoices.

“Without access to a centralized view of invoices and bills, companies lack the ability to quickly determine what average payment time is, how much money is outstanding, how many invoices and follow-ups have been sent, which companies are frequently delinquent, and so on,” Narayanaswamy told Business News Daily.

  1. Make sure you’re PCI compliant.
    If you accept electronic payments from your clients, it’s critical that your payment processor is compliant with Payment Card Industry (PCI) data security standards. These globally recognized standards were created to protect consumers’ data. Rose stated that compliance with PCI standards is mandatory for any company accepting credit card payments.

“Not only is PCI compliance crucial for legal reasons, it also engenders trust with your customers,” he said. “Businesses that have been breached see a loss of customers, damaged reputations, and drops in stock price – not to mention the exorbitant costs to remedy the breach and then handle post-breach fraud claims and loss of revenue from customers.”

Rose added that compliance is more important as businesses increasingly use credit cards in B2B. Most companies use third parties that provide the payment portals and processes that allow them to accept electronic payments and be PCI compliant.

  1. Communicate.
    Clear communication during each phase of a project keeps clients and businesses informed about payment expectations.

“Understanding the level of invoice detail a client needs from the beginning, creating proactive plans in case of scope creep, and keeping clients updated each step of the way can save considerable time and effort during the actual invoicing process post-project completion,” Narayanaswamy said.

How your own workers could compromise your organization's security

How your own workers could compromise your organization’s security

At the point of business opportunities when you consider security dangers to your business, you likely think as far as dangers beginning from outside the organization. Nonetheless, in your specific case, the greatest dangers could be individuals you have enthusiastically added to your labor force.

A few workers may purposely sabotage your business; others could do as such unintentionally. Here are a few different ways representatives could in one or the other example.

A worker could enthusiastically give up admittance to your security framework

Unfortunately, in enrolling individuals to your business, you may have gotten a couple of rotten ones. Consider the high-profile information penetrate that hit Twitter a year ago, where trick filled messages were posted from the records of a portion of the site’s most popular clients, including Joe Biden, Barack Obama and Kanye West.

In this example, individuals asserting obligation regarding the assault had apparently worked with a Twitter worker who was paid to give up admittance to Twitter’s interior framework, as NBC News transferred.

Workers could get to grown-up content bound with malware

As indicated by information shared by CIO, one out of 20 US representatives have gotten to grown-up content on a work gadget – in spite of the security hazard such access postures to the organization that distributed the gadgets to its laborers.

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What Is A Cash-Only Business?

A cash-only business is a company that only accepts and issues cash payments. For a cash-only business, checks, ACH payments, wire transfers, and other forms of payment never enter the picture. Despite the prevalence of these electronic payment methods, you’ve likely encountered plenty of cash-only businesses.

Types of cash-only businesses
The following types of companies are commonly cash-only businesses:

Food trucks and other street vendors
Babysitters, dog sitters, landscapers, and other people hired for short-term, intermittent at-home services
Vending machines
Some restaurants and coffee shops
Nail salons
Legal cannabis dispensaries
The people and companies providing these services have largely remained cash-only businesses, even as credit card and electronic payment technology has proliferated. This could be for various reasons, from practical considerations to circumstances surrounding the industry.

If your company is a cash-only business outside these sectors, though, you might want to consider accepting credit cards. We’ll break down the pros and cons after we discuss why cash-only businesses continue to exist.

Why some businesses still don’t accept credit cards
There are several reasons why some businesses do not accept credit cards. Some businesses face external constraints, such as the card networks’ decision not to support legal cannabis transactions. Others might simply prefer to deal in cash because they always have. Here are some of the most common reasons cash-only businesses don’t accept credit cards.

Cash-only businesses are extremely common in certain places in the United States, such as New York City, where locals know to keep cash on hand or else risk being unable to pay for things. Generally, very high-traffic areas (like dense urban centers with ample wealth or a large percentage of unbanked people) and remote areas (like ultra-rural areas with limited internet service) are more likely to have cash-only businesses than suburbs, towns, and midsize cities.

In urban areas with a plethora of customers in the vicinity, small business owners may be able to operate at full capacity without accepting credit cards, simply because customers are willing to pay in cash. Businesses in such areas can turn away non-cash customers without alienating their local community, because they have so many other potential customers nearby.

By contrast, if a grocery store in a small city doesn’t accept credit cards, it might quickly gain a negative reputation and go out of business. But in a dense metropolis, a cash-only deli is just one of many delis in a multi-block radius, so customers who want to pay in credit will simply go elsewhere, while customers who don’t mind paying cash will patronize the cash-only establishments without thinking twice.

Lack of internet connection
In rural areas, internet connectivity is sometimes the reason businesses do not accept credit cards. They may also choose to only accept cash because they have a lower volume of customers or a larger percentage of unbanked customers. Since it does cost a business money to accept credit cards, the interchange fees might simply not be worth it for business owners in remote areas.

Like urban dwellers, customers in rural areas are likely to carry cash for purchases, understanding that internet connectivity can be a problem. Thus, they will also be less put off by cash-only establishments than residents in most towns, midsize cities and suburbs.

Under-the-table payments
Some small business owners prefer operating on a cash-only basis for a more nefarious reason: because there’s less of a paper trail when tax season rolls around. When business owners report their profits to the IRS at the end of the year, it is up to them to track and honestly report cash purchases. Credit card purchases can be cross-checked with credit card companies, but cash is easier to conceal. Of course, not all cash-only businesses are engaging in illegal activity, but it does happen.

Hesitancy to adopt new business practices
Finally, some businesses don’t offer credit card processing simply out of habit. Small mom-and-pop shops, especially those that have been in business for a long time, are often highly resistant to change and may have put off credit card adoption so long they no longer even consider it.

Key takeaway: Reasons that cash-only businesses remain prevalent include location, poor internet access, illegal under-the-table payments, and minimal desire to change long-standing business practices.

Is Not Accepting Credit Cards Hurting Your Bottom Line?

Customers overwhelmingly prefer to pay with debit and credit cards. Credit card processing is essential for a small business to maximize its profitability.
Small businesses nationwide might be losing billions by not taking credit.
Businesses that are traditionally cash-only and have been for quite some time might be missing an opportunity to make more money.
Cash-only businesses may have simpler operations and fewer customers, but credit card processing can expand revenue and drive new business.
This article is for owners of cash-only businesses who are considering accepting credit cards.
To avoid credit card processing fees and sidestep the need for additional swipe and chip hardware, a surprising number of small businesses still don’t accept credit cards. Unfortunately, not accepting credit cards could be hurting your bottom line. Here’s a breakdown of why some businesses don’t accept cards, what you might be losing out on by refusing credit card transactions, and how you can get affordable credit card processing for your small business.

There could be some benefits to not accepting credit card transactions, even if they typically increase profitability.

No credit card processing fees
Any business that accepts credit card payments can attest to the challenges of credit card processing fees. For starters, many business owners find it difficult to comprehend credit card processing agreements. Additionally, credit card processing can cost a small business thousands of dollars per month, so if your company can’t afford substantial additional expenses, you may find cash-only operations appealing.

No pending payments
If you’ve ever paid for something by credit card, you know that credit card payments rarely clear right away. Usually, payments take one to three business days to clear (or longer for certain transactions). If waiting for cash to hit your accounts isn’t feasible for your company, then you might prefer the cash-only route.

Easier accounting
You must track your company’s spending and earning through either cash or accrual accounting. Although many small business experts advise using the latter, a 2018 survey found that one-third of small businesses use cash accounting. That’s because cash accounting focuses solely on cash in and cash out rather than additional, sometimes complex business concerns. Cash accounting may give a more realistic depiction of cash flow for a smaller business.

The cons of not accepting credit cards
Although some companies can feasibly survive as cash-only businesses, in other cases, not accepting credit cards can be detrimental. Here’s why:

Digital payment methods are increasingly prevalent.
Like it or not, the world is becoming less and less dependent on cash. Young people and tech-savvy consumers of all ages are flocking not just to credit, but to cashless and card-free transactions via such apps as Apple Pay and Google Pay, and major retailers like Starbucks and McDonald’s are offering alternative payment methods. Cash-only businesses were already losing billions of dollars a year as of 2013, and as this trend continues, businesses that don’t even accept standard credit cards will be viewed as even more outdated.

High-income customers use cashless payments more often.
A 2018 study by the Pew Research Center showed a steadily climbing trend toward cashless payment transactions, especially among high earners under 50.

“Roughly 3 in 10 U.S. adults (29%) say they make no purchases using cash during a typical week, up slightly from 24% in 2015,” the report reads.

The report notes the difference between high-income and low-income consumers, pointing out that “adults with an annual household income of $75,000 or more are more than twice as likely as those earning less than $30,000 a year to say they do not make any purchases using cash in a typical week (41% vs. 18%).”

You could lose money by not accepting credit cards.
As the expectation for customers to pay for goods and services through cashless transactions grows, the odds that you’re losing money by refusing to accept credit increase as well. This is especially true if you’re trying to appeal to high-income people and people under 50.

Customers are even less willing to pay cash when the purchase cost is more than $25, so if you’re not a low-cost retailer, you should seriously consider allowing credit card transactions. Multiple studies from banking institutions and independent research associations show that fewer Americans are carrying cash, and the trend appears to be continuing.

Key takeaway: The pros of cash-only businesses mostly pertain to simpler operations, and the main cons involve the potential for fewer sales.

Affordable credit card processing
Most small business owners have three major concerns about accepting credit cards: interchange fees, chargebacks, and the adoption of new technology (such as swipe or chip systems). However, there are many affordable options available to small business owners.

Interchange fees
There are transaction fees associated with credit card processing, but they are lower than you might think. The fees vary by type of credit card and are significantly lower for debit card payments than for credit card payments. The most widely accepted debit and credit cards have fees of 0.05% to 2% of the purchase price, which is why many retailers only accept certain cards and institute the legally allowed $10 minimum on card purchases.

A chargeback is when a customer who has paid for a transaction with a credit card gets their money back. The most common type of chargeback is when a customer returns a purchase and is issued a refund, but a customer can also request (though they might not necessarily receive) a chargeback if they feel they were unfairly charged for a good or service. This might occur if an employee accidentally charges a customer twice for the same good or service or otherwise overcharges them, but customers might also attempt to receive fraudulent chargebacks.

Chargebacks carry a processing fee, which is paid by the business owner and is part of why some businesses post policies such as “no refunds” or “store credit only.” Offering store credit allows a retailer to give the customer their money back without paying a chargeback fee to the credit processing company. If your business has a high percentage of returns or refund requests, you may want to institute a policy to offset chargeback processing costs.

Credit card processing software and hardware
If it’s been a few years since you last considered implementing credit card processing, you might want to revisit it, because the days of bulky POS systems that require thousands in upfront costs are in the rearview mirror. While those systems are still around, they’re no longer the only option; in fact, it’s much cheaper to set up a credit card system than it ever has been.

There are lots of lightweight POS-style solutions that are ideal for small spaces (and even mobile businesses), such as Square, which makes it easy to swipe on the go. There are online-only credit processing solutions too, like PayPal, which works very well for both low-volume and high-volume online businesses and even side hustles.

Know More About CRM HIPAA-Compliant

A CRM software platform is HIPAA-compliant if it ensures that all patient data remains confidential, backed up and securely stored. You must only transmit encrypted data and have complete control over the data in your CRM – that means no unauthorized intake, access, creation, storage or sharing of data. To be safe, you might also want to see if your CRM has been certified by an organization specializing in information security and privacy.

Key takeaway: A HIPAA-compliant CRM keeps all patient data demonstrably secure and private.

What to look for in a HIPAA-compliant CRM
These are the most important features to seek in a HIPAA-compliant CRM:

Employee access. A HIPAA-compliant CRM should have safeguards to ensure that different levels of employees have role-appropriate levels of access to patient data. For example, receptionists should only have access to basic identifying information, but nurses and doctors will need to see patients’ vitals as well.

Data security. To be HIPAA-compliant, your CRM should have additional data security features beyond employee access measures. It should categorize data into tiers of security and automatically block access to employees based on their job role and the data level. It should also timestamp all data changes with the CRM user’s identity to make alterations traceable.

Ample cybersecurity knowledge. Although a CRM platform is a program rather than a person, anyone from the CRM company should be able to articulate the software’s cybersecurity strengths and weaknesses when they speak to you. Ask your sales rep to explain how the CRM handles endpoint security, patches, HTTPS and other areas of cybersecurity. Their answers will demonstrate how highly the company values HIPAA compliance.

Success stories. A HIPAA-compliant CRM company should be willing and able to provide references and possibly case studies of healthcare providers who have had success with its CRM services. You can reach out to references to learn more about the CRM’s HIPAA compliance features, and you should compare the case study’s solutions to your needs.

Ability to scale. In case your practice grows, it’s important to choose a HIPAA-compliant CRM that can work for healthcare organizations of all sizes. When you look through your CRM’s success stories, you should try to find proof of work with larger healthcare organizations. A track record of this work indicates that your CRM can stay with you as you grow and suggests that it will work for you while you’re still on the small side.

Data backup. Data loss is among the most severe consequences of a cybersecurity breach. A HIPAA-compliant CRM will guard against this problem by regularly backing up your data, perhaps to more than one location.

Security alerts. Some HIPAA-compliant CRMs will almost instantly alert you to data breaches so you can quickly act on them. Rapid response to a data breach is critical for all businesses, particularly healthcare organizations dealing in sensitive and potentially lifesaving information.
Key takeaway: When looking for a HIPAA-compliant CRM, you should check for data and employee access safeguards, scalability, automated data backup, references, and additional cybersecurity features.

Top CRM Systems for HIPAA Compliance

The following are some of the best-regarded HIPAA-compliant CRM software programs.

Keap is a HIPAA-compliant, user-friendly CRM software platform that’s well suited for new and small healthcare organizations. You can use Keap to store and organize your patients’ information in a system that your team can access as needed. It’s also useful for patient acquisition, and as of January 2021, Keap has added over 2,000 apps to its library of compatible integrations.

Popular CRM platform Freshworks has an additional suite for healthcare providers. The Freshworks Healthcare CRM is HIPAA-compliant by nature. You can use it at your practice to store schedules and patient data in one location rather than across several programs. Freshworks says that with this centralized data hub, your patient satisfaction and internal workflows (including billing) are likely to improve.

Salesforce has long been a leader in the CRM field, and the Salesforce Health Cloud offshoot is no exception. You can use it to personalize the care and messages your patients receive from your practice. It can also help establish one-on-one connections between your staff and your patients and make your data more actionable. Note that payers, not just providers, can use Salesforce Health Cloud, so it can streamline the payment process between you and your patients or their insurance providers.

NexHealth is a HIPAA-compliant CRM that facilitates online scheduling, telehealth appointments, waitlists and appointment reminders. It integrates with most major electronic health record (EHR) vendors and includes reporting features and patient payment portals. The NexHealth tiers have different features; some even have capabilities for marketing campaigns and automated follow-up appointment outreach.

PatientPop is a HIPAA-compliant CRM with both internal and external features. It enables automated appointment emails, flexible online booking, patient surveys, and a stronger online presence for your practice. It also fully integrates with most EHR, electronic medical record (EMR) and practice management platforms. As such, PatientPop is equally useful for enhancing the patient experience and finding brand-new patients as it is for streamlining your internal workflows.

Caspio is a HIPAA-compliant CRM solution geared toward larger healthcare organizations. It allows for easy CRM customization without in-depth coding operations or modification. It’s a great choice if you want to grow your practice’s services beyond standard medical appointments. For example, if you want to expand into healthcare industry consulting or other non-patient-facing fields, Caspio facilitates this growth. That’s because its easy customization allows the creation of numerous interrelated online databases.

Key takeaway: The best HIPAA-compliant CRMs are Keap, Freshworks, Salesforce, NexHealth, PatientPop and Caspio.

Choose your healthcare CRM wisely
Before reading this article, you were likely aware that HIPAA compliance poses additional challenges when you’re choosing a CRM. Now that you know what those challenges are, you’re one step closer to thorough patient data security and privacy in your medical practice.