Understand Your Target Audience (Buyer Personas)

A buyer persona is a fictional representation of your target audience. You can have more than one buyer persona, but try for no more than five; after all, not everyone can be your target audience. When developing your buyer personas, get specific, and let data be your guide.

These are some ways to gather data to help you develop your buyer personas:

Survey your current customers.
Interview people you think may be in your target audience.
Use Google Analytics to determine audience demographics.
Use Facebook Insights to track user interaction with your brand.

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In each buyer persona, include this information:

  1. Location
  2. Age
  3. Marital status
  4. Job title
  5. Approximate income
  6. Education
  7. Motivations and goals
  8. Sources they visit for information
  9. What makes their life easier?
  10. What keeps them up at night?
  11. Bonus: a fictional name and photo

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